Dollars & Sense

Fenwick native bringing Delaware Apparel to the masses

Special to the Coastal Point • Submitted: Pete ‘Pierson’ Roenke sits in his office while dealing with his business, Delaware Apparel.Special to the Coastal Point • Submitted: Pete ‘Pierson’ Roenke sits in his office while dealing with his business, Delaware Apparel.He may be in California, but Pete “Pierson” Roenke’s heart will always be in southern Delaware; and he has just launched a new business to pay tribute to his roots in the First State.

Delaware Apparel is an internet-based company that sells T-shirts, hats, jackets and stickers with Delaware-related slogans. The company has also been featured in “pop-up” displays at local stores, including the Lululemon outlet in Rehoboth Beach.

Roenke, a 2007 graduate of Indian River High School, grew up a few yards from the ocean in Fenwick Island, with all that entails — surfing, bodyboarding and just enjoying the beach lifestyle. He graduated from Virginia Tech in 2011 and joined the U.S. Marines that same year.

Passing the ‘barre’

Former lawyer launches Bethany’s first exclusive studio with Beach Body Barre

Coastal Point • Tyler Valliant: Guest barre-tender Kolby Scott, front, instructs a class at Beach Body Barre in Bethany while Marni Gorman, second from left, and Emma Sheain, third from left, get a workout.Coastal Point • Tyler Valliant: Guest barre-tender Kolby Scott, front, instructs a class at Beach Body Barre in Bethany while Marni Gorman, second from left, and Emma Sheain, third from left, get a workout.Linda Durfee sat in her car in front of the newly-opened Beach Body Barre studio in Bethany Beach, trying to work up the nerve to go in. Through the car’s windshield, she watched all of the 20-, 30- and 40-somethings walk through the door with only the workout clothing on their backs and seemingly without another thought.

Now in her 70s, she wondered if she could, too.

“I was sitting in the parking lot. My husband brought me down here, and I said to him, ‘OK —take a look at all those young bodies. I’m not going in there!” Durfee recalled with a laugh. “It’s kind of intimidating to walk into it.”

However, just like most newcomers to the growing exercise movement simply known as “barre,” despite her initial concerns, once she went in for one workout, she was hooked.

‘A country setting at the beach’

Woodsong Inn aims to be relaxing retreat and venue

Coastal Point • Tyler Valliant: Innkeeper Debbie Keefe (left) and co-owner Jane Errett Vincenti smile in the lobby of Woodsong Inn and Retreat near Assawoman Wildlife Refuge.Coastal Point • Tyler Valliant: Innkeeper Debbie Keefe (left) and co-owner Jane Errett Vincenti smile in the lobby of Woodsong Inn and Retreat near Assawoman Wildlife Refuge.A tree-lined driveway leads to Woodsong Inn & Retreat. It rests on a quiet back road. No one drives there unless they’re looking for the peaceful bed-and-breakfast near Roxana and Ocean View.

But that countryside seclusion makes the inn and event venue special, said co-owner Jane Errett Vincenti. Although she’s originally from Chester County, Pa., Vincenti’s family still owns the Bethany Beach cottage her ancestor, William Russell Errett, built around 1902 when helping to develop the new town.

Now, less than seven miles from Bethany Beach and Fenwick Island, Woodsong’s two buildings are hosting everything from quiet weekend getaways to full weddings and parties.

“It is so relaxing back here,” said Debbie Keefe, innkeeper at the grassy, waterside property at 37269 Dirickson Creek Road, Frankford.

Three Blonde Bakers serving up Vanderwende’s, fudge

Coastal Point photos • R. Chris Clark: The Three Blonde Bakers, from left, Brittany, Ann and Cassidy Baker — gather in front of their new shop in Bethany Beach.Coastal Point photos • R. Chris Clark: The Three Blonde Bakers, from left, Brittany, Ann and Cassidy Baker — gather in front of their new shop in Bethany Beach.It was late last spring when Brittany Baker returned home from Puerto Rico, expecting to tend to someone else’s bar.

Spending the better part of her life’s so-far quarter-century in South Bethany, and after graduating from the University of Delaware, it was just something that she had always done — sticking together a routine résumé of winter world travel and growing up on sunny-season jobs along the Bethany boardwalk, swirling Dickey’s Frozen Custard, working at Breakers Surf Shop and slinging gin at area restaurants.

Then, she got a phone call.

“It was very random,” Baker said of the unexpected suggestion from long-time friend Erin Ternahan — whose family owns Breakers and, at the time, also owned the shop adjacent, formerly known as “The Parlour.”

“We were kind of joking — she was like, ‘Buy it — we’ll be neighbors. It’ll be like old times — like we’re 14 again.’”

No longer 14, when Baker brought the idea up to her parents, Ken and Ann Baker, one supper-night, it didn’t seem as funny as it did functional.

The family had long been boiling on ideas for a business in their hometown, never quite finding one cooked with enough consistency to stick to the fridge.

Until that night, when that one finally did.

‘A Bethany Beach tradition’

Turtle Beach Café continues to jive in summer No. 5

Coastal Point • R. Chris Clark: The staff at Turtle Beach Café includes, from left: back row, Jason Whaley, Tristan Smyth and Tony Smyth; front row, Joey Ciriello and Zoe Richard.Coastal Point • R. Chris Clark: The staff at Turtle Beach Café includes, from left: back row, Jason Whaley, Tristan Smyth and Tony Smyth; front row, Joey Ciriello and Zoe Richard.“I’m as all in as you are.”

That’s what Tristan Smyth told his mother, Tamara Smyth, when she approached him during lacrosse season with the idea to launch Turtle Beach Café along the Bethany Beach boardwalk, now some four years ago.

A sophomore at Indian River High School then, and helping pioneer the Indians’ lacrosse program as a defenseman, Smyth already had a lot going on. However, like his father, Tony Smyth, he had faith not only in his mother’s vision, but her culinary gifts, experienced firsthand.

“She was always the ‘go to’ on the holidays. She’s always been a great cook,” Tony Smyth said. “She’s always been the one that could always pull it together, no matter who showed up. Whether it was five or 15 that showed up, Tamara had it down, always had fantastic food.”

Four years later, and currently in their fifth summer of business, Turtle Beach Café has become a Bethany Beach tradition for locals and vacationers alike.

After a complete revamp of the restaurant’s former space — painting the walls in the now-signature Turtle Beach teal and white, setting up a brand new kitchen and offering a few well-placed palms and outdoor seating to go along with their oceanfront boardwalk view — the Smyth’s turned to the menu, and to making some of Tamara Smyth’s former family-exclusive favorites available to everyone.

The theme throughout the menu is undoubtedly fresh, local, homemade and an alternative to the usual boardwalk staples.

“We found our niche,” said Tristan Smyth of the concept. “There’s so many places around here for burgers, fries, milkshakes, fried food — we’re trying to do the healthy aspect.”

Hooked Up celebrates one-year anniversary

On June 8, Hooked Up celebrated the restaurant’s one-year anniversary by hosting a ribbon-cutting with the Bethany-Fenwick Area Chamber Commerce. Hooked Up Ale House & Raw Bar is the fourth restaurant in the Off the Hook Restaurant Group. The restaurant’s menu includes a variety of food, ranging from seafood and oysters to burgers and wings.

Cheese the day!

Operation SEAs the Day supporter Armand’s Pizzeria celebrates 15 years

Coastal Point • Tyler Valliant: The Drosdzal family is celebrating 15 years of serving the Bethany Beach area at Armand's Pizzeria & Grille.Coastal Point • Tyler Valliant: The Drosdzal family is celebrating 15 years of serving the Bethany Beach area at Armand's Pizzeria & Grille.The Drosdzal family at Armand’s Pizzeria & Grille is in the service industry. That much is obvious. Celebrating a major anniversary this summer, they’ve been in the service industry now for going on 15 years.

Much of that service has been in the form of delivering the goods — specialty pizzas in their signature deep-dish style, signature pastas, such as Riley’s homemade ravioli stuffed with Valentino’s ricotta cheese, or an array of fresh salads, subs, seafood entrees and other traditional Italian fare. But not-so-obviously, the Drosdzals have also been doing their best to deliver on serving those who serve the country as well.

“We’ve been blessed here, and we wanted to give back, to all of the community,” said Ron Drosdzal, owner, operator and family patriarch.

Fenwick Wine Cellars breaks ground on new home

Coastal Point • Submitted: Fenwick Wine Cellars recently held a groundbreaking ceremony for its new location near Frankford. Pictured, from left, are: David Smith, Delaware Department of Agriculture; Katie Duke, tasting room manager; Len Salva, SCORE Delaware; Jessica Vanek-Mobilia; Adrian Mobilia; Kristi Maravalli of the Bethany-Fenwick Area Chamber of Commerce; and state Rep. Ron Gray.Coastal Point • Submitted: Fenwick Wine Cellars recently held a groundbreaking ceremony for its new location near Frankford. Pictured, from left, are: David Smith, Delaware Department of Agriculture; Katie Duke, tasting room manager; Len Salva, SCORE Delaware; Jessica Vanek-Mobilia; Adrian Mobilia; Kristi Maravalli of the Bethany-Fenwick Area Chamber of Commerce; and state Rep. Ron Gray.Fenwick Wine Cellars held a groundbreaking ceremony Thursday, June 2, in celebration of the winery’s expanded facility construction and its new 26-acre property in Frankford, just north of its former location on Route 54 near Selbyville.

The homegrown winery business, owned by fourth-generation farmer Adrian Mobilia, first opened in 2010, with a goal to provide the community with the relaxing experience of an actual vineyard while learning about the wine and the importance of agriculture.

“We leased a building as a test, with the long-term plan always being our own land and building,” explained Mobilia. The hard part was finding the right piece of property. “We had been looking for land for three years,” he said. “Last year, we finally found the right space and purchased it.”

Su Casa holds ribbon-cutting for new Bethany furnishings store

Coastal Point • Submitted: Su Casa staff, Bethany-Fenwick Area Chamber of Commerce representatives and local community members at the ribbon-cutting event held at Su Casa in Bethany Beach on Saturday, June 4.Coastal Point • Submitted: Su Casa staff, Bethany-Fenwick Area Chamber of Commerce representatives and local community members at the ribbon-cutting event held at Su Casa in Bethany Beach on Saturday, June 4.Su Casa holds ribbon-cutting for new Bethany furnishings store

Su Casa held its grand opening weekend, complete with an official ribbon-cutting ceremony with the Bethany-Fenwick Chamber of Commerce, on Saturday, June 4. The new store offers home furnishings, décor and small accessories, featuring modern and classic furniture.

Su Casa is focused on providing a source for locally made pieces with stories. Each piece of furniture Su Casa sells is available in a variety of different fabric options or finishes, allowing the buyer to create a unique piece that is exactly what they want. As well as its furniture selections, Su casa also offers a selection of rugs in many sizes.

Fenwick’s Fin Alley offers coastal classics with a modern twist

Coastal Point photo • Tyler Valliant: Bill and Linda Guckin are the proud new owners of Fin Alley in Fenwick Island, taking over the former Charlie's Bayside with a new menu and new look. Right, One of Fin Alley's signature Grapefruit Crushes gets a splash of soda.Coastal Point photo • Tyler Valliant: Bill and Linda Guckin are the proud new owners of Fin Alley in Fenwick Island, taking over the former Charlie's Bayside with a new menu and new look. There was much to do when Bill and Linda Guckin took over the restaurant space formally known as Charlie’s Bayside in Fenwick Island. There were renovations to get under way, color schemes to choose, a brand new menu to create and literal walls to come down, to optimize the space’s scenic waterfront views.

Oh, yeah — and they also had to move their collective allotment of worldly possessions and basically their entire lives from the next state over, from Philadelphia, Pa.

But after a complete redesign of both the restaurant’s atmosphere and its offerings, as well as an eagerly-endorsed one-way U-Haul rental receipt, Fin Alley finally made its debut, just in time for Memorial Day weekend of 2016.

“The one word that I kept on hearing was: ‘Excellent,’” said Linda Guckin of the opening weekend reception. “Not ‘good,’ ‘very good’ or ‘OK,’ but ‘excellent.’ There’s people that have returned three times already. That’s what we want.”

As husband-and-wife entrepreneurs, the Guckins had already embarked on no small number of successful entrepreneurial endeavors in the Philadelphia metropolitan area. But despite that success, city life had begun to take its toll.

That’s when the long-time visitors to the area’s beaches, with a vacation home in Bishopville, Md., began to find it more and more difficult to leave the beach and head back home.

“We were looking around for a business for quite a while, and then this opportunity came about,” explained Bill Guckin. “It’s a good location and great view. We thought, with a good remodel and fixing the place up — maybe improve the menu a bit — we thought people would really enjoy coming here. So we decided to jump on it.”

VFW chicken shack reopens, with help from strangers

After a winter storm wrecked a local chicken shack, Veterans of Foreign Wars Post 7234 members didn’t imagine they’d be able to reopen for summer, without paying a dime. But, the fundraising barbecue shack reopened on May 21, in time for the summer season.

New owners, same tradition at Fenwick Crab House

Coastal Point • Tyler Valliant: Todd Hays, left center, and Pat McArdle, right center, pose with some happy customers after taking over the Fenwick Crab House.Coastal Point • Tyler Valliant: Todd Hays, left center, and Pat McArdle, right center, pose with some happy customers after taking over the Fenwick Crab House.The secret Fenwick Crab House crabcake recipe is locked away in a safe at an undisclosed location.

The dish has been named “The Perfect Crab Cake” by the New York Times, voted Delaware Today’s Reader’s Choice “Best Crab Cakes” three years running and “Best Crab Cake in Delaware” by state-wide publications, among other awards.

But while that recipe hasn’t changed since 1988, only two people know just exactly how it reads.

With owners Scott and Cathy Fornwalt now ready to pass the torch, new owners Pat McArdle and Todd Hays are ready to take on protecting that secret recipe and the Fornwalt legacy at the state’s most historic crab house (est. 1962).

“The traditions of this place were incredible,” said McArdle. “We’re going to continue Scott and Cathy’s, but we also want to add to ours. We want to look out for their reputation and create our own. Our big thing is satisfy the customer, no matter what it takes.”

Farming in their veins: 150 years of Magee Farms

Coastal Point • Laura Walter Mike and Meagan Sekscinski, with baby Addison, pick strawberries at Magee Farms on Saturday, June 4.Coastal Point • Laura Walter Mike and Meagan Sekscinski, with baby Addison, pick strawberries at Magee Farms on Saturday, June 4.In 1865, the Civil War was coming to an end. Motorized cars wouldn’t be common in Sussex County for nearly a century. And the Magee family legacy was just beginning, with the purchase of 38 acres in Williamsville.

Today, the family-owned Magee Farms covers 1,300 tillable acres across Selbyville, Lewes and Ocean Pines, Md.

Standing at the June 4 celebration with his wife, Ellen, two sisters, and his sons and their wives, Danny Magee thanked the community in which he’s farmed his whole life. He learned to drive a tractor the day his feet could reach the pedals, he said.

Some things haven’t changed. (“My grandfather grew strawberries. My father grew strawberries,” he said.) But technology has made a huge impact on this fifth-generation farm.

From Art to Zen: Cavagnaros to open Ocean View yoga studio

Special to the Coastal Point • Christina Weaver: Kim and Justin Cavagnaro recently announced the opening of Ocean Vayu Yoga at 29P Atlantic Avenue in Ocean View.Special to the Coastal Point • Christina Weaver: Kim and Justin Cavagnaro recently announced the opening of Ocean Vayu Yoga at 29P Atlantic Avenue in Ocean View.Kim and Justin Cavagnaro recently announced the opening of Ocean Vayu Yoga at 29P Atlantic Avenue in Ocean View, opposite the UPS Store and Northeast Seafood Kitchen. The community is being invited to the opening party and ribbon-cutting on Friday, June 17, at 4 p.m. Classes start Saturday, June 18.

The Cavagnaro name might be familiar to Coastal Point readers, because they have both been active members of the local art community since moving to the area in 2002. And, from 2006 until last year, Kim Cavagnaro was the owner of The Artful Bean, located near the post office in Bethany Beach.

“I was working at Japanesque when the space became available, and I thought it would be an incredible place for Justin and me to display and sell artwork, while we sold a few cups of coffee on the side. But, as time progressed, the coffee and food section of the business really took on a life of its own,” said Cavagnaro.

Delaware eateries featured in new National Geographic book

Several “Culinary Coast” restaurants received nods in National Geographic’s recently released, “Great American Eating Experiences: Local Specialties, Favorite Restaurants, Food Festivals, Diners, Roadside Stands and More.”

Delmarva Power launches new easy-access solar app

Delmarva Power is aiming to make it easier for customers to install solar panels on their rooftops and connect them to the electric distribution system. One recent change will allow customers who are interested in installing solar panels to bypass the paper process and instead complete an online application.

McCabe’s celebrates 30 years in South Bethany

Coastal Point • R. Chris Clark: Pictured, from left: Peter, Rebecca and Richard Mais are ready for the 30th year of serving South Bethany at McCabe’s Gourmet Market.Coastal Point • R. Chris Clark: Pictured, from left: Peter, Rebecca and Richard Mais are ready for the 30th year of serving South Bethany at McCabe’s Gourmet Market.The year is 1985. A young Rebecca Mais has just found out that she didn’t get the job after interviewing for a position at the University of Maryland. The next day, she’ll find out that she’s pregnant.

Mais and her husband, Richard, had already left their posts at the University of South Carolina and were set to relocate in Washington D.C. They were ready for something new. But little did they know then that they’d get more than they’d bargained for when things turned 1986.

Not only was that the year that their first-son, Brandt, was born, in January, but that spring, so was McCabe’s Gourmet Market.

“Rebecca and I laugh — Brandt was born in January, we built an ocean front townhouse that we moved into April 1st, we both left our jobs and then we started the business,” said Richard Mais. “Ten years later, we read a list of the Top 10 reasons people get a divorce, and we had done like seven of them in one year.”

Hocker's acquire former Harris Teeter property

Mystery solved!

Speculation has run rampant over what would happen with the Harris Teeter building near Salt Pond since that company announced they were closing their doors there in February 2015.

Beebe announces Nursing Excellence Award recipients

Beebe Healthcare recently congratulated its Nursing Excellence Award recipients and recognized May 6-12 as National Nurses Week.

“Beebe Healthcare is proud to celebrate the role our nurses play in delivering the highest level of quality and patient experience for patients,” said Jeffrey M. Fried, president and CEO, Beebe Healthcare.

Hundley comes home to Millsboro to clean up town

Coastal Point • Kerin Magill: Tyler Hundley poses with his new powerwashing setup in front of DQ in Millsboro. Hundley is the president of Looks New Powerwashing.Coastal Point • Kerin Magill: Tyler Hundley poses with his new powerwashing setup in front of DQ in Millsboro. Hundley is the president of Looks New Powerwashing.It might seem like a long way from pursuing a music career in Nashville, but Tyler Hundley hopes his Millsboro power-washing business will be music to his customers’ ears.

Hundley, 26, is the president of Looks New Powerwashing and the proud owner of a new rig for the business, which he says is state-of-the-art and “the Ferrari of power-washers.”

A 2008 graduate of Sussex Technical High School in Georgetown, Hundley headed to Nashville, a young man with a dream of making it in the music business. While that didn’t pan out the way he had planned, a friendship with a fellow musician led to a business relationship with that same friend, in power-washing. He spent about four years learning the trade alongside his friend, soaking up the tricks of the trade and realizing that it was something he enjoyed — and that he was good at it.

Kelly cuts ribbon on law office in Bethany Beach

Meghan Kelly has joined the Law Office of McDonnell & Associates P.A. and recently celebrated with a ribbon-cutting with the Bethany-Fenwick Area Chamber of Commerce. Located in the Bennett Realty building, she will focus her practice on real estate settlements, as managing attorney for the Delaware office.

Atlantic Shoals brings the boards to the boards in Bethany Beach

Coastal Point • R. Chris Clark: Atlantic Shoals Surf Shop owner Fletcher Birch, right-center, stands out front of the shop’s Bethany Beach location with Fenwick manager Erin Rickards, left-center, manager Jon Harrell, right, and Will Ashmore, left.Coastal Point • R. Chris Clark: Atlantic Shoals Surf Shop owner Fletcher Birch, right-center, stands out front of the shop’s Bethany Beach location with Fenwick manager Erin Rickards, left-center, manager Jon Harrell, right, and Will Ashmore, left.The story of Atlantic Shoals Surf Shop is much like that of its owner, Fletcher Birch.

Like Birch, the shop was born on Chincoteague Island, Va., soon after that making the trek north to the Ocean City, Md., and Delaware beach area, on the search for contests and sustainable surf culture.

After a storied competitive career, that search settled down in 2010, when Birch launched Atlantic Shoals in Fenwick Island with business partner Mark Keisewetter, just one year after the doors to the Chincoteague shop opened in 2009.

Now, in 2016, he’s bringing his signature blend of style, surf community and friendly service north once again — this time setting up shop in Bethany Beach.

“The vibe’s gonna be the same. I’m still gonna be doing all the A-to-Z stuff so, it’s really gonna have the same feel,” Birch said. “We’re just looking to bring that shop and that vibe to a new town.”

Grow Your Business Day planned at the Ocean View post office

Small-to-medium sized businesses face a challenge: how to generate more revenue while still keeping costs as low as possible.

Dayna Feher Team named top 2015 team for ResortQuest

The Dayna Feher Real Estate Team of ResortQuest Real Estate recently received recognition as the company’s overall Top Producing Team for 2015 and was ranked No. 1 in sales for the year, with more than $20 million in sales.

Holoka joins Long & Foster’s Bethany office

Long & Foster Real Estate recently welcomed Mike Holoka as a sales associate in its Bethany office at 33298 S. Coastal Highway.

Builder Mears honored with Red Diamond Achiever Award

Bruce Mears Designer Builder was selected as the “People’s Choice” winner in Integrity’s 2015 Red Diamond Achiever (RDA) Program, which awards architects, builders and remodelers for cutting-edge design and sustainability through the use of Integrity Windows & Doors.

Delmarva Power customers begin receiving credits

Delmarva Power electric and gas customers this month and into May will see a $122.64 and $49.95 credit, respectively, on their monthly bill, the first of the benefits they will receive as part of the merger completed last month between Exelon and Pepco Holdings Inc., the parent company of Delmarva Power.

Realtors say first-quarter data shows growth

Buoyed by a stronger-than-forecasted first quarter, the Sussex County Association of Realtors (SCAOR) announced this week a revised outlook for 2016 that would continue what they described as a years-long period of modest and steady growth in southern Delaware’s real estate markets.

Brooklyn Baking Barons bring booming business to Berlin

New Ocean View residents set to appear on ‘The Chew’

Coastal Point • Kerin Magill: Chris Poeschl, left, and Tony Lanuza, right, of the Brooklyn Baking Barons, take a break in their Berlin, Md., bakery. The two will appear on the ABC television show ‘The Chew’ on Friday, April 15. They are planning to appear on the morning of their national  TV debut on Ocean City’s 98.1 radio station.Coastal Point • Kerin Magill: Chris Poeschl, left, and Tony Lanuza, right, of the Brooklyn Baking Barons, take a break in their Berlin, Md., bakery. The two will appear on the ABC television show ‘The Chew’ on Friday, April 15. They are planning to appear on the morning of their national TV debut on Ocean City’s 98.1 radio station.Not long ago, Tony Lanuza and Chris Poeschl of Ocean View were living the stereotypical “struggling artist” life in New York City. But on April 15, the two men — partners in life, as well as entrepreneurship — will appear beside world-renowned chef Mario Batali on the ABC TV show “The Chew.”

Their baked goods company, “The Brooklyn Baking Barons,” produces a Honey Whiskey Cake that has made its way onto People magazine’s holiday gift guide and into homes of celebrities including Batali, who apparently now buys the cakes for celebrations with his family.

The golden palm-sized mini-cakes may be their ticket to stardom, but they actually had the humblest of beginnings. It was Poeschl’s birthday, and, according to Lanuza, finances were too tight to buy him a gift, so he offered to bake him something. Poeschl asked for “a Caribbean rum cake, but not a rum cake,” he said.

The resulting cake has been the pair’s ticket to success. That success is due in no small part to a previous visit to “The Chew” — not as guests, but as audience members, with free tickets. Wanting to take full advantage of the opportunity, the two decided to bake up some honey cakes for the hosts, as well as the crew.

Beth’emian Rhapsody

Water Lili brings bohemian style to Bethany boardwalk

Coastal Point • R. Chris Clark: Lili Oller is all smiles about her new store, Water Lili, on the Bethany Beach boardwalk.Coastal Point • R. Chris Clark: Lili Oller is all smiles about her new store, Water Lili, on the Bethany Beach boardwalk.It just kind of worked out.

The space for her store of 10 years in Rehoboth Beach was being renovated. There was a divorce that was winding down. And an oceanfront spot right on the Bethany Beach boardwalk had just opened up.

Factor in that her partner — a Bethany legend who goes by the handle “Bodji” — knew the landlord, and that she padded by the spot on her stand-up paddleboard (SUP) every morning anyway, and Lili Oller didn’t have to think twice about opening up her new store, Water Lili, as everything else seemed to fall into place.

“This is the rebirth. This is the new beginning,” said Oller, who had previously owned Tiger Lili in Rehoboth. “I was like, ‘Alright, I’m just gonna dive into this, because I so believe in this.’ This is not work. This is my life.”

An avid SUP-er and ocean advocate, with a worldly travel résumé and off-the-wall passion for fashion, Oller opened up shop last week, aiming to introduce Bethany Beach to her signature — yet always changing — bohemian beach style.

An array of versatile clothing options, ranging from beachwear to casual and evening wear, as well as jewelry, eyewear, handbags, footwear, accessories and vintage T-shirts, flannels and even a few garments without universal classifications, are just a slice of the lifestyle that can be typically found at the newest hotspot on the boards. And, according to some of the locals turned already-loyal Water Lili customers, it’s exactly what the area has been waiting for.

Syndicate content