Bethany Beach Books to host Find Waldo campaign

Bethany Beach Books, a local independent bookstore, announced on June 18 that they will be participating with 24 other local businesses in the Find Waldo Local campaign, sponsored by Candlewick Press and the American Booksellers Association.

This July, 250 independent booksellers are joining together in a coast-to-coast celebration of the Shop Local movement and the children’s book character Where’s Waldo, who recently celebrated his 25th birthday. Bookstores across the country will be hosting Find Waldo scavenger hunts while spreading the “Buy Local” message in their cities and towns. The 2014 search will include a newly added character, Waldo’s canine sidekick, Woof, for an additional search-and-find challenge.

As pressure continues for brick and mortar bookstores to innovate and acclimate to a new retail frontier, Candlewick Press, the Somerville, Mass.-based children’s book publisher, has once again partnered with the American Booksellers Association in a month-long consumer promotion that seeks to drive in-store traffic, strengthen local business alliances and engage community members to spread the Buy Local message.

Starting July 1, 25 Waldos will be hiding in 25 businesses throughout Bethany Beach. Bethany Beach Books, the Cottage Café, Fishers Popcorn, the Artful Bean, Yuppy Puppy, Breakers Surf Shop, Maureen’s Ice Cream, Pitter Patter and Baja Beach House Grill are just a few of the 25 participating businesses.

Kids, parents and Waldo-lovers of all ages are being invited to participate this July. Anyone who wishes to participate can pick up a Find Waldo passport at a participating business starting July 1 and collect a store stamp or signature for each Waldo they spot. Hundreds of eagle-eyed Waldo spotters will be eligible for weekly prize drawings and grand finale prizes, culminating on July 31 at 4:30 p.m. at the Where’s Waldo Grand Finale Party at Bethany Beach Books.

Check out the bookstore’s website for more information and a list of the participating businesses, at www.bethanybeachbooks.com. For more information on the campaign, contact Amanda Zirn at amanda@bethanybeachbooks.com or (302) 539-2522. Bethany Beach Books is open daily from 8 a.m. to 11 p.m.